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willingness-to-pay

Alternative name(s): willingness to pay

Acronym: WTP

Definition Source References

the stated price that an individual would accept to pay for avoiding the loss or the diminution of an environmental service

Invasive alien species assessment United Nations, 2003

Estimate of the amount people are prepared to pay in exchange for a certain state or good (e.g. WTP for protection of an endangered species).

Sustainable use assessment, Global assessment (1st work programme) IUCN, 2012a