Velondriake is one of the first collaborative Locally Managed Marine Area (LMMA)  to be established in Madagascar, and one of the largest in the Western Indian Ocean. The Velondriake LMMA evolved from the establishment of a successful temporary octopus no-take-zone by the village of Andavadoaka in November 2004. Villagers themselves assessed the state of their natural resources, identified and analysed the problems and tried to understand the root causes of these. Confronted with the concrete realities they have developed solutions that are within their capabilities. Carrying out these has brought a tangible improvement in their daily lives, establishing and reinforcing the link between the management of their natural resources and their own well-being. As important as the community developing and implementing the management measures themselves, these measures were well aligned with local economic realities. They accommodated the necessity of villagers making a living from fishing, and the potential for fishers to improve their earnings through these measures ensured broad support. The effectiveness of the creation and management relied strongly on the leadership and vision of a few key community leaders. They were active in leading the project at a village-level from the outset. As such this has been a community-driven process, the community taking action themselves only after, sometimes long, assimilation of the steps necessary for sustainable resource use and according to their own agenda.